Philip Morris International organized Marlboro products into three divisions - Flavor line, which are original red/full flavor cigarettes, Gold line are former lights and Fresh line compromises of flavoured cigarettes.
A recent edition, called Marlboro Filter Plus, has become very popular due to the successful combination of the original taste with a new, more effective filter. To advertise this version, the manufacturer created a specific pack, easily distinguishable through its large opening in the front. This edition is particularly popular in Europe and North America.
Marlboro Gold Touch and Marlboro Gold Fine Touch, an innovative line of slimmer Marlboro cigarettes with different product characteristics to address a range of adult consumer preferences. Those who have tried them commend the excellent balance between tar and smoothness and, also, the perfect moisture of these cigarettes which still resembles that of the original Reds.
Marlboro has been the world’s number one cigarette brand since 1972 and is one of the most powerful trademarks among all consumer products. Philip Morris International implemented a new brand architecture forMarlboro with three defined identities: Flavor, Gold, and Fresh. The Marlboro brand architecture is a portfolio framework that allows us to unlock the potential of the brand’s equity and address the preferences of adult smokers. The Marlboro Flavor family, representing quality and tobacco expertise, leads the way in bringing adult smokers the most enjoyable tobacco flavor satisfaction.